Reimagining Help
Evidence translation
Nesta, Macmillan Cancer Support, British Heart Foundation and the Centre for Behaviour Change at UCL
In partnership with Nesta, Macmillan Cancer Support, British Heart Foundation and the Centre for Behaviour Change at UCL, we are designing the specification for a service that will offer ‘Good Help’ to those with lived experience of cancer or cardiovascular disease.
The need
All too often, healthcare services encourage ‘fixes’ for problems – people are told what to do, with this advice focusing on the medical aspects of health, rather than being supported to use their own knowledge, agency and purpose to decide what works best for them. ‘Bad Help’ like this can have a particularly profound impact on people with long term conditions like cancer and heart disease.
Our response
In late 2019, Nesta established a partnership to better understand the evidence base, in behavioural terms, behind their vision for ‘Good Help’ - that which supports people to feel in control of their health and wellbeing. Nesta hope to embed this evidence in practice via a series of real-world experiments in 2020. The Lab has been working on translating this evidence to make it useful and usable to practitioners and service leaders.
Our partners are Nesta, Macmillan Cancer Support, British Heart Foundation and the Centre for Behaviour Change at University College London.
For more information, contact: